For this project, I created a custom wordmark for a fictional clothing company. The assigned industry was fashion, and I chose to build a western-inspired brand called Lasso’d. The name evokes movement and charm, so I focused on bringing that personality into the type design.

Using warm tan tones paired with a light teal accent, I crafted a wordmark that captures both rugged western roots and a modern, approachable style. The typography plays with soft curves and subtle customizations to enhance the theme.

The wordmark was then applied across a branded stationery system, including a letterhead, envelope, and a two-sided business card. The final result is a cohesive identity that uses type to communicate both brand personality and visual style.