For this rebrand, I set out to give Frankenmuth Credit Union a modern and refreshed visual identity. Their previous logo felt outdated and no longer reflected the forward-thinking nature of the company.

I designed a new logo using diamond-shaped geometric forms to create a bold and structured “F” mark. This clean, minimal approach communicates trust, stability, and modernity—core values for a financial institution.

To bring the identity to life, I developed brand mockups showcasing the logo in real-world applications such as signage, posters, and print materials. I also designed business cards and multiple color variations of the logo, ensuring it could adapt seamlessly across different platforms and uses.